The Strategy and Tactics of Pricing

The Strategy and Tactics of Pricing
Author : Thomas T. Nagle
Publisher : Routledge
Total Pages : 332
Release : 2017-11-20
ISBN 10 : 9781351733724
ISBN 13 : 1351733729
Language : EN, FR, DE, ES & NL

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from: Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies", which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers. A completely rewritten chapter on "Creating a Strategic Pricing Capability", which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations. In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today. Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis. This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.

The Strategy and Tactics of Pricing
Language: en
Pages: 332
Authors: Thomas T. Nagle
Categories: Business & Economics
Type: BOOK - Published: 2017-11-20 - Publisher: Routledge

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs
The Strategy and Tactics of Pricing
Language: en
Pages: 398
Authors: Thomas T. Nagle
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Pearson P T R

Practical in focus and lively in style, the book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy
The Strategy and Tactics of Pricing
Language: en
Pages: 352
Authors: Thomas T. Nagle
Categories: Business & Economics
Type: BOOK - Published: 2016-08-23 - Publisher: Routledge

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The St
The Strategy and Tactics of Pricing
Language: en
Pages: 334
Authors: Thomas T. Nagle
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Pearson P T R

The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in or
The Strategy and Tactics of Pricing
Language: en
Pages: 351
Authors: Thomas T. Nagle
Categories: Business & Economics
Type: BOOK - Published: 1987 - Publisher: Prentice Hall

The Strategy and Tactics of Pricing
Language: en
Pages: 334
Authors: Thomas T. Nagle
Categories: Marketing
Type: BOOK - Published: 2016 - Publisher:

"A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. This book shows readers how to manage markets strategically-rat
The Strategy And Tactics Of Pricing: A Guide To Growing More Profitably, 4/E
Language: en
Pages: 366
Authors: Thomas T. Nagle
Categories: Pricing
Type: BOOK - Published: 2008-09 - Publisher: Pearson Education India

Marketing
Language: en
Pages: 614
Authors: Gary Armstrong
Categories: Marketing
Type: BOOK - Published: 2009 - Publisher: Pearson Education

"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.
Strategy and Tactics of Pricing
Language: en
Pages:
Authors: Thomas T. Nagle
Categories:
Type: BOOK - Published: 2010 - Publisher:

Business-to-Business Brand Management
Language: en
Pages: 504
Authors: Mark S. Glynn
Categories: Business & Economics
Type: BOOK - Published: 2009-06-19 - Publisher: Emerald Group Publishing

Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This