Sports Sponsorship and Marketing Communications

Sports Sponsorship and Marketing Communications
Author : Wim Lagae
Publisher : Pearson Education
Total Pages : 270
Release : 2005
ISBN 10 : 0273687069
ISBN 13 : 9780273687061
Language : EN, FR, DE, ES & NL

Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest in sport sponsoring and how sponsors can utilise sport sponsoring to achieve brand and sales-related objectives. This book provides a truly European approach to this emerging field and provides the reader with a very clear link between marketing communications theory and the practicalities of sports sponsorship. This book is written for any students studying sports marketing, sports management, physical education or broader marketing courses. The book also aims to reach professionals in this field.

Sports Sponsorship and Marketing Communications
Language: en
Pages: 270
Authors: Wim Lagae
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Pearson Education

Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest in sport sponsoring an
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Pages: 180
Authors: T. Bettina Cornwell
Categories: Business & Economics
Type: BOOK - Published: 2014-07-17 - Publisher: Routledge

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals
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Pages: 260
Authors: T. Bettina Cornwell
Categories: Sports & Recreation
Type: BOOK - Published: 2020-03-11 - Publisher: Routledge

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Mar
Routledge Handbook of Sports Sponsorship
Language: en
Pages: 289
Authors: Alain Ferrand
Categories: Business & Economics
Type: BOOK - Published: 2006-12-05 - Publisher: Routledge

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an approp
Improving the Performance of Sponsorship
Language: en
Pages: 320
Authors: Ardi Kolah
Categories: Business & Economics
Type: BOOK - Published: 2015-06-12 - Publisher: Routledge

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasi
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Language: en
Pages: 264
Authors: Pippa Collett
Categories: Business & Economics
Type: BOOK - Published: 2011-03-28 - Publisher: John Wiley & Sons

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. U
Routledge Handbook of International Sport Business
Language: en
Pages: 404
Authors: Mark Dodds
Categories: Business & Economics
Type: BOOK - Published: 2017-09-13 - Publisher: Routledge

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrati
Sponsorship: For a Return on Investment
Language: en
Pages: 280
Authors: Guy Masterman
Categories: Business & Economics
Type: BOOK - Published: 2012-06-14 - Publisher: Routledge

Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely
Sport Promotion and Sales Management
Language: en
Pages: 356
Authors: Richard L. Irwin
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Human Kinetics

This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills nee
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Language: en
Pages: 228
Authors: John A. Fortunato
Categories: Sports & Recreation
Type: BOOK - Published: 2013-08-03 - Publisher: McFarland

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sp