Race, Ethnicity, and Consumption

Race, Ethnicity, and Consumption
Author : Patricia A. Banks
Publisher : Routledge
Total Pages : 190
Release : 2020-07-08
ISBN 10 : 9781351356312
ISBN 13 : 1351356313
Language : EN, FR, DE, ES & NL

Race, Ethnicity, and Consumption: A Sociological View looks at the central concerns of consumer culture through the lens of race and ethnicity. Each chapter illustrates the connections between race, ethnicity, and consumption by focusing on a specific theme: identity, crossing cultures, marketing and advertising, neighborhoods, discrimination, and social activism. By exploring issues such as multicultural marketing, cultural appropriation, consumer racial profiling, urban food deserts, and racialized political consumerism, students, scholars, and other curious readers will gain insight on the ways that racial and ethnic boundaries shape, and are shaped by, consumption. This book goes beyond the typical treatments of race and ethnicity in introductory texts on consumption by not only providing a comprehensive overview of the major theories and concepts that sociologists use to make sense of consumption, race, and ethnicity, but also by examining these themes within distinctly contemporary contexts such as digital platforms and activism. Documenting the complexities and contradictions within consumer culture, Race, Ethnicity, and Consumption is an excellent text for sociology courses on consumers and consumption, race and ethnicity, the economy, and inequality. It will also be an informative resource for courses on consumer culture in the broader social sciences, marketing, and the humanities.

Race, Ethnicity, and Consumption
Language: en
Pages: 190
Authors: Patricia A. Banks
Categories: Social Science
Type: BOOK - Published: 2020-07-08 - Publisher: Routledge

Race, Ethnicity, and Consumption: A Sociological View looks at the central concerns of consumer culture through the lens of race and ethnicity. Each chapter ill
Race, Ethnicity, and Consumption
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Pages: 202
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Race, Ethnicity, and Consumption: A Sociological View looks at the central concerns of consumer culture through the lens of race and ethnicity. Each chapter ill
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