|Author||: Daragh O'Reilly|
|Publisher||: Goodfellow Publishers Ltd|
|Total Pages||: 256|
|ISBN 10||: 9781908999535|
|ISBN 13||: 1908999535|
|Language||: EN, FR, DE, ES & NL|
A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.