Marketing and Multicultural Diversity

Marketing and Multicultural Diversity
Author : Professor C P Rao
Publisher : Gower Publishing, Ltd.
Total Pages : 288
Release : 2012-08-28
ISBN 10 : 9781409459828
ISBN 13 : 1409459829
Language : EN, FR, DE, ES & NL

As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.

Marketing and Multicultural Diversity
Language: en
Pages: 288
Authors: Professor C P Rao
Categories: Business & Economics
Type: BOOK - Published: 2012-08-28 - Publisher: Gower Publishing, Ltd.

As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. S
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Pages: 358
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Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-econom
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Pages: 538
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Type: BOOK - Published: 2015-05-19 - Publisher: Springer

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Language: en
Pages: 389
Authors: Pravat K. Choudhury
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Language: en
Pages: 64
Authors:
Categories:
Type: BOOK - Published: 1999-11-01 - Publisher:

The weekly source of African American political and entertainment news.
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Language: en
Pages: 161
Authors: Anthony Joseph Paul Cortese
Categories: Business & Economics
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Pages: 264
Authors: Thomas Rudolph
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