Essentials of Business Research Methods
Author | : Joe F. Hair Jr. |
Publisher | : Routledge |
Total Pages | : 507 |
Release | : 2019-10-23 |
ISBN 10 | : 0367196182 |
ISBN 13 | : 9780367196189 |
Language | : EN, FR, DE, ES & NL |
This work provides research techniques for people who aren't data analysts but need to navigate their way through seemingly unlimited data. It offers a straightforward, hands-on approach to the process of gathering and using data to make clear business decisions.