Creativity and Strategic Innovation Management

Creativity and Strategic Innovation Management
Author : Malcolm Goodman
Publisher : Routledge
Total Pages : 326
Release : 2017-03-27
ISBN 10 : 9781317199472
ISBN 13 : 1317199472
Language : EN, FR, DE, ES & NL

Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes. Revised and updated for a second edition, this ground-breaking book now includes: A new section on contemporary themes in innovation management, such as the use of social media and sustainability. More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management. More international cases and real life examples. The book is also supported by a range of new tutor support materials. This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.

Creativity and Strategic Innovation Management
Language: en
Pages: 326
Authors: Malcolm Goodman
Categories: Business & Economics
Type: BOOK - Published: 2017-03-27 - Publisher: Routledge

Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innov
Creativity and Strategic Innovation Management
Language: en
Pages: 305
Authors: Malcolm Goodman
Categories: Business & Economics
Type: BOOK - Published: 2013-05-07 - Publisher: Routledge

Many organizations in both the private and public sector are confronted with stiff challenges as they face rapid changes in the business environment. Understand
Creativity and Strategic Innovation Management
Language: en
Pages: 326
Authors: Malcolm Goodman
Categories: Business & Economics
Type: BOOK - Published: 2017-03-27 - Publisher: Taylor & Francis

Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innov
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Language: en
Pages: 664
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Pages: 287
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Pages: 461
Authors: Charles Baden-Fuller
Categories: Business - Innovation
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Categories: Business & Economics
Type: BOOK - Published: 2019-07-12 - Publisher: Pearson UK

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Proceedings of IAC-MEBM in Vienna 2016
Language: en
Pages: 185
Authors: group of authors
Categories: Business & Economics
Type: BOOK - Published: 2016-11-18 - Publisher: https://www.conferences-scientific.cz/

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